Matthew Best's Page

by Matthew Best

An interesting thing happened to me this past week. One day this past week I was attempting to get out the door to do some work at Panera, otherwise called my office away from my office. The kids were asking me tons of questions, one of the cats had just done something unmentionable outside the litter box, the baby started to cry - we have a pretty full house, so all this is pretty normal.

I was a bit frustrated though. I was frustrated because I was concerned that I wouldn't h… Continue

by Matthew Best

This past week I listened to the book Freakonomics by Steven Levitt and Stephen Dubner. I really enjoyed the book. The authors explored areas that most people never even begin to think about and ask questions that no one else is asking. The theme that I took away from the book was the internal vs. the external. The authors gave several examples of how so many external things really have no impact on the outcome of people.

For example - The authors cited a study that was conduct… Continue

by Matthew Best

Andy Andrews, an author and motivational speaker, tells a story about Hernan Cortes,
a Spanish Conquistador who went in search of and captured a large Aztec treasure.
Before he left for the New World, he gathered the troops he would need and told
them the story of how their life would change after they captured the treasure.
The day finally came for Cortes and his troops to sail. Each day on the journey
he told his troops the same story about the gold and how it would… Continue

by Matthew Best

We took a short family vacation to the beach this past week. I love the beach. Even in the relaxation and the hustle of vacations, there are lessons to be pay attention to.

First lesson - taking time away. I am convinced that entrepreneurs and business owners and decision makers spend way too much time working. Believe me, I've been there. I understand - there's lots to be done and it's your business, so you invest a gre… Continue

by Matthew Best

So, what's your niche? It's quite an intimidating question isn't it? I find that
very few people can truly identify what their niche is completely. Most entrepreneurs struggle with the idea of defining a niche - they are creative people and see any limitation, even if it's self-imposed, as a violation of their freedom. Can you see how this m… Continue